A lead magnet is something free that you give away in exchange for contact information such as a phone number or emails. Some examples of lead magnets could be ebooks, white papers, trial subscriptions, discount coupons, giveaways, or free consultations. It could be anything that might attract a potential customer or website visitor to give their contact details in exchange for that item.
The first step to making a great lead magnet is to know your audience or traffic and who they are.
In a previous tutorial for how to make an ebook using AI we created a simple ebook for a 30 day running plan to improve your 100 meter sprint time.
If we were hoping to market this ebook it would be very helpful to think first about who an audience for this ebook would include.
If you are a 100 meter sprint coach and you already have a good running program a good way to further find a target audience to market to would be to use ChatGPT or another LLM.
Here is an example:
Prompt to Give ChatGPT or LLM to find a Target Audience
Prompt I’m a 100m sprinting coach and I want to make a course specific for training and improving 100meter times quickly in 30 days. I have made a program to do this but I want to further focus on a specific group or audience that I can market to. Can you help give me a list of suitable groups who might be interested in this?
The ideal audience for an ebook focused on a 30-day running plan to improve your 100-meter sprint time would include:
- Sprinters and Track Athletes People who are actively involved in sprinting or track and field sports and are looking to improve their 100-meter sprint performance.
- Fitness Enthusiasts Individuals who have a general interest in fitness and want to challenge themselves with a sprinting program.
- Beginners and Novices People new to sprinting who want to learn the basics and improve their sprinting abilities.
- Coaches and Trainers Athletic coaches, personal trainers, and fitness professionals who want to gain insights into sprint training techniques and develop programs for their clients or athletes.
- High School and College Athletes Student-athletes who participate in high school or college track and field programs and are seeking to enhance their sprinting skills.
- Adults Looking for a Fitness Challenge Individuals who want to set a specific fitness goal and challenge themselves to improve their sprint time over a 30-day period.
- Parents and Guardians Those who have children interested in sprinting or track and field and want to support and guide their training.
- Sports Enthusiasts People who enjoy watching and following track and field events and may want to try sprinting themselves.
- Individuals Seeking Speed Improvement Anyone looking to increase their speed and explosiveness for various sports or personal reasons.
- Fitness Bloggers and Influencers People in the fitness and wellness industry who can use the ebook to provide guidance and content for their audience.
How to Choose the Category and Topic of your Ebook?
Now that we know more about the audience our ebook could be for, we should decide in more detail exactly the market we are targeting since there are still many subcategories of our audience to choose from. It is a natural tendency in Internet marketing to try and create content that is very general, unfocused, and in too broad of a category. You will often hear Internet marketers saying to always “niche down” to create very targeted content.
This is especially true for Internet marketing because there is so much content being created now and previously that it would be also virtually impossible to be found on Google or other search engines if you only create general content.
Also, now with generative AI being used more and more for content this will become even more true over time.
In the case of this example, we have already created an ebook for running so the order of choosing a category or topic is already done but we may change the title or content to focus on one of the above audience subcategories and change it based on that.
We are assuming that your target audience is for one of the mentioned examples above of potential targets and for people who are actively involved in sprinting are looking to improve their 100-meter sprint performance.
Here is a basic example of how we may find a more specific topic and content for our ebook.
In a broad context, running would probably be in a Health Category. Broad categories have multiple layers of sub-categories.
The first layer of subcategories in the Health category could be Exercise, Diet, Mental.
Let’s expand the subcategories under Health and within the Exercise category to include more options since running will certainly fall in this subcategory:
Health > Exercise
Running, Strength Training, Sports, Walking, Yoga, Swimming, Cycling Etc.
Health > Exercise > Running
Sprinting, Mid-distance, Long-distance, UltraMarathon
Health > Exercise > Running > Sprinting
40M, 100M, 200M, 400M, 800M
Health > Exercise > Running > Sprinting > 100M
Above, we show further sub-categories under running until we finally reach our final subcategory of 100M sprint.
We could have also further made the ebook more specific if it was for a specific gender, age, or demographic of sprinters.
For example, the ebook could have been for “Senior High School male sprinters”. In this way we could have made the ebook even more specific and valuable for this target group or for coaches of this group.
We could provide more information and plans to beat the current records for athletes at this specific age group and gender and discuss specific goals for this group such as getting a scholarship or making the Olympic team.
The goals of getting a scholarship or making the Olympic team are big goals and also provide a lot of value even in a monetary sense if achieved.
Narrowing down your focus and choosing the title and content of the ebook.
So to summarize we can provide a quick checklist of how to create a Valuable Lead Magnet and Ebook.
- Find your Target Audience
- Find the Subcategory of Ebook
- Answer a valuable question or provide valuable content to this group
- Make Content that provides the most value for your Audience and subcategory
Find a specific audience in mind such as “Senior High School male sprinters” as well as the content or specific topic for your audience. This would be “30-day running plan to improve your 100-meter sprint time”. You could ask AI to help you make a specific plan for this Ebook and provide Headings and content for your book.
AI is great for helping organize an ebook and make an outline even if you intend on writing all other content yourself.
Prompt I have found my target audience of “Senior High School male sprinters” as well as the content of my ebook “30-day running plan to improve your 100-meter sprint time”. I’m trying to make an ebook about this. Can you please help make an ebook Outline for this with appropriate titles and headings?
Title: “Fast Track Success: 30-Day Sprint Mastery for Senior High School Athletes”
- Welcome and Purpose of the eBook
- Understanding the 100-Meter Sprint
- The Importance of Speed in High School Athletics
Chapter 1: Foundations of Sprinting
- Basic Principles of Sprint Mechanics
- The Role of Flexibility and Mobility in Sprinting
- Nutrition and Hydration for Sprinters
Chapter 2: Pre-Training Assessment
- Setting Personal Goals and Objectives
- Assessing Current Fitness Levels
- Understanding Your Body’s Limitations
Chapter 3: Week 1 – Building the Base
- Day-by-Day Training Schedule for Week 1
- Focus on Starting Techniques and Acceleration
- Strength and Conditioning Exercises for Sprinters
Chapter 4: Week 2 – Enhancing Speed and Endurance
- Day-by-Day Training Schedule for Week 2
- Speed Drills and Interval Training
- Recovery and Injury Prevention Strategies
Chapter 5: Week 3 – Technique Refinement
- Day-by-Day Training Schedule for Week 3
- Advanced Sprinting Techniques and Form Correction
- Plyometrics and Power Training
Chapter 6: Week 4 – Peak Performance Preparation
- Day-by-Day Training Schedule for Week 4
- Tapering and Pre-Competition Strategies
- Mental Preparation and Focus Techniques
Chapter 7: Nutrition and Diet for Sprinters
- Macronutrient Basics for High Performance
- Pre and Post-Training Nutrition
- Hydration Strategies
Chapter 8: Recovery and Injury Prevention
- Importance of Rest and Recovery
- Stretching and Cool-Down Exercises
- Recognizing and Treating Common Sprinting Injuries
Chapter 9: Tracking Progress and Adjusting the Plan
- Keeping a Training Log
- Evaluating Progress and Making Adjustments
- When and How to Intensify Training
Chapter 10: Life Beyond the 30-Day Plan
- Sustaining Improvements Post 30-Days
- Planning for Long-Term Athletic Development
- Continuing Education and Resources for Sprinters
- Summarizing Key Takeaways
- Words of Encouragement and Motivation
- Next Steps in Your Sprinting Journey
- Sample Training Logs and Templates
- Recommended Equipment and Gear
- Useful Resources and Further Reading
About the Author
- Your Background and Credentials
- Your Philosophy on Training and Athletic Development
- Contact Information and Social Media Links
Now you have a solid outline to help you build your Ebook. Once you are done this you could try building your ebook on an ebook creator of your choice or try it directly on LeadSlide AI Ebook Creator.
Once you’ve created an ebook (lead magnet), you can then promote it by making a landing page. This page should feature an opt-in form where potential readers can provide their email addresses in exchange for downloading the ebook in PDF format.
If you make a great lead magnet it should help you to collect emails and hopefully get new potential clients.