Why do People Signup for Email lists and

Many websites have newsletters and sign up forms for visitors to subscribe to. But many are very annoying and in your face, and often provide little value or reason for people to sign up.

Of course website owners and brands want to build their list but they aren’t really thinking from the customers perspective and just hope to build a massive email list. Often the “Why” to sign up is and after thought. They buy all of this cool software and tools to help them build their list but forget to think about why someone would actually want to signup.

We will be updating this article with new ideas and focusing on the WHY of signing up to an email list from the customers perspective and not the website or brands. Make sense?

You can use lead magnets and build lists for many reasons. It really depends also on what your website is about and target market so every strategy can and should be tailored for your specific website.

When people sign up for email lists and newsletters, it’s usually because they see value in the content or offerings they expect to receive. Here are several strategies and reasons that might motivate someone to sign up.

Here are some real reasons to sign up to an email list with examples from popular websites in a variety of categories to hopefully spark your creativity.

Why Might Someone Someone want to sign up to your newsletter?

  1. Exclusive Content: Subscribers often sign up for newsletters to gain access to content that isn’t available to non-subscribers. This can include in-depth articles, guides, eBooks, or even video content that is exclusive to the email list.

    The Guardian – Sign up to read the article. Read articles but get prompted with free subscribe box when not logged in.
    guardian free signup
  2. Updates and Notifications: Many users subscribe to stay updated on news, product releases, or content updates. For instance, they might be interested in the latest posts from a favorite blog, updates from a software they use, or news from an industry leader.

    New York Times – Sign up for various updates such as weather updates and breaking news.

    new york times alerts subscribe

  3. Promotions and Discounts: Offering discounts, promotions, or coupons exclusively to email subscribers is a powerful incentive. People who are interested in a brand’s products or services might sign up to take advantage of special offers.

    Tommy Hilfiger – Signup and get 20% off first purchase

    first purchase discount
  4. Events and Webinars: Notification of upcoming events, webinars, or workshops can be a draw, especially if the events are relevant to the subscriber’s interests or industry. This is particularly effective for B2B businesses or educational platforms.

    Airbnb – Free Training Webinars

    airbnb training webinar

  5. Lead Magnets: Offering a freebie (also known as a lead magnet), such as a free trial, a sample, a webinar, an eBook, or a whitepaper, in exchange for an email address can entice people to sign up. The key is to offer something of value that is closely related to your product or service.

    Google – Google Cloud Whitepaper

    google cloud whitepaper

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